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Stakeholder Management; 3 Steps to Get Buy-In

Updated: May 18

Pssst...your great ideas will flop without it!

“Things are gonna start changing around here!”

What are the typical responses that you’d expect to hear around an organization if this rumor was going around? I’m here to say that it probably won’t be good!

What a great example of a simple phrase that can destroy the chemistry of teams in any organization. Just by hearing the word change most team members will instantly wonder what they will lose or what challenges will be added to their job. And the hesitance for change doesn’t come out of nowhere. With the thousands of people that we’ve had the pleasure to help through change, we’ve found that if a person currently has a negative perception of change, then there is almost certainly a good reason for that. Because the truth is people do not hate change, they hate change that’s been carried out poorly.

Anytime we work to improve something, it means that we intend to make some changes. And you are sure to get some varying perspectives on change within your team. As a rule of thumb, we’d expect 15% of the team to have a negative perspective on change (“No way I’m going along with this!”), 70% to be neutral (“Whatever...this too shall pass”), and the remaining 15% totally on-board (“Awesome! Let’s get started!”).

It is a simple fact that all improvement requires change, but it’s also important to put yourself in the shoes of the pessimists and realists and remember that not all change is improvement!

When starting a project, you’ll need to be highly in-tune with those people that you rely on to make this improvement a reality - and you’ll need their support in one way or another from concept through implementation.

Stakeholder Management vs Change Management